Franklin BBQ

*Originally published October 11, 2013

Texans are pretty serious about their barbecue and they are not afraid to tell you their 'cue is the best. Period. They scoff at barbecue in places like Kansas City and Memphis, complaining that they cover up poorly smoked meat with too much sauce. They bend slightly when the Carolinas take credit for inventing barbecue. They'll admit it's probably true but they're quick to remind them that Texans came along and perfected it.

My friend Pete Robbins is a barbecue connoisseur. He's been to serious barbecue meccas such as Smitty's and Kreuz's (both in Lockhart) and when he found out I was headed to Austin, he asked if I might be stopping off in Lockhart as well.

I regret I didn't have the time. I should have made the time, and after Franklin's, where I had the best barbecue of my life and have been ruined forever, that regret has deepened. 

Joints like Smitty's and Kreuz's Market are long-established shrines dedicated to smoked meat, but Franklin's is relatively new. Aaron Franklin's parents owned a barbecue stand so he pretty much grew up around smoke. He began experimenting with his brisket (which is what he's famous for) and in 2009 he and his wife Stacey opened up a little barbecue stand in an East Austin parking lot. The lines grew longer and the brisket ran out faster, so in May of 2011, they opened their brick-and-mortar location on 11th Street. They open at 11:00 am and if you're not in line by 9:30, you can forget about getting your hands on the pulled pork. They stay open until they run out of meat (pork ribs, beef brisket, pulled pork, turkey, and sausage) which means they're rarely open past 2:00 pm.

Two newspaper clippings about Franklin Barbecue

I rolled up to Franklin's at 11:30 am (remember, I'm a total greenhorn when it comes to barbecue), thinking the mad rush would be over and I could just saunter in and place my order. The line to get inside was already out to the middle of the parking lot. I secured my place in line, wondering just how long I would be willing to stand there waiting for meat when the couple in front of me turned and introduced themselves. Dennis and his wife, Marti, were passing through Austin on their way home to Ft. Worth. A serious smoker himself, Dennis admitted this was their first visit to Franklin's. No stranger to barbecue, Dennis informed me he wanted to see what all the fuss was about. As we chatted about barbecue and fishing (I was traveling home from covering yet another fishing tournament) two tall and lanky gentlemen took their place behind me in line.

I'm a bit shy and introverted and looking back now, I feel downright lucky I got in line next to Dennis who quickly introduced himself to the men behind me who just happened to be from Austria and were spending a few weeks in the States going on a barbecue crawl.

If I’m lyin’, I’m dyin’.

People standing in line outside of Franklin's Barbecue, and an image of a taped-up menu featuring meat by the pound.

They had come from Kansas City and would be spending a couple of days in Texas, then on to Memphis to sample barbecue there. Their goal? Hit as many of the best-of-the-best spots then take that knowledge back home to open their own barbecue restaurant. They could not have stood in line with a more willing and able Texan - Dennis readily shared what makes Texas barbecue "the best": good quality meat and lots of patience. Before I knew it, we were at the front door and an hour had passed. It was time to get serious.

You can purchase meat by the pound and add sides, or go with a platter of two meats (with two sides), white bread, and pickles. After we made it inside, it was easy to see most folks were buying meat by the pound. While plastic knives and forks were available, meat by the pound was simply slapped on some wax paper alongside your sides and bread. No plates necessary in this establishment.

I went with a platter - pork ribs and brisket with potato salad and cole slaw. If I'd known how good it was truly going to be, I would have ordered that damn brisket to take home with me.

For me, the brisket was the winner. Seasoned simply with salt and pepper, I wondered if it was just smoked low and super slow or if Aaron does something else to the meat to keep it so amazingly moist and tender. Yes, the ribs were glorious - they slid off the bone and into my waiting pie hole too easily,  but the brisket ... sweet baby Jesus, the brisket!

Loaves of Mrs. Baird's Extra Thin white bread, and people ordering at the counter at Franklin's Barbecue.

When I ordered, my server asked if I wanted a lean cut or a fatty cut. I think we all know what my answer was.

Tender, moist, smokey brisket with a crunchy, peppery exterior. I quickly forgot about the potato salad and the slaw, which were just fine, but unnecessary. I think I made it through half a piece of bread. This was a meal in which I was not missing carbs AT ALL.

And Dennis was right - when you have meat smoked as perfectly as this, it really doesn't require any sauce at all. The meat stands on its own. By the time we got our food, we were no longer strangers. Dennis invited me to have lunch together with his family and that was pretty much the icing on the cake.

Tender beef brisket with a nice smoke ring and a can of Lone Star Beer next to a graphic image of Aaron Franklin.
Heidi Roth

I am a Visual Storyteller, helping you leverage opportunities that help people see you and your brand more clearly.

http://www.foodnwhine.com/
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